After learning more about Facebook EdgeRank, take it to the next step by downloading our Tip Sheet, “5 Tips to Increase Facebook EdgeRank,” from the Magnet Media Resource Center for practical, actionable advice you can use to increase engagement on your brand’s Facebook Page.
How does your brand build community and drive traffic on Facebook? How often should your brand post status updates? A better understanding of Facebook’s EdgeRank provides a solid template to coming up with organic-to-your-vertical answers to those central questions that will drive your social media strategy.
Totally "meta": Federated Media captures Instagram Founder Kevin Systrom with his own app
Last week, Federated Media Publishing held its Signal San Francisco event at the Golden Gate Club on the topic of platforms and the independent web. The conference packed a full day with top executives from some of the big “non-independent” platforms, including Facebook, Twitter, LinkedIn, and Google, as well as key independent players, such as Instagram and ShareThis. The goal of the event was to address how marketers can harness the power of “both sides of the web.”
Magnet Media’s own Kimberlee Stephens attended the conference and was kind enough to share some of her key takeaways and commentary on the speakers.
It’s Monday, which means we’ve got a whole new list of great events in video, social media marketing, and tech for you to check out (via GarysGuide). In addition to these events, Magnet Media is excited to sponsor its first Social Media & Interactive Professionals Networking Night in New York this Thursday, March 29th, from 6-9PM. Please come down and join us as we launch this new meetup series!
Parse.ly Dash promises to provide publishers with "predictive analytics"
I recently came across an article indicating that 2012 would be the first year in which more content would be streamed than watched on disc. I couldn’t help but think that, despite the absence of mass produced flying cars, we just might reach the “future” we were promised as kids.
Meanwhile, other such baby steps toward the future have taken place, such as the recently released online predictive analytics tool for publishers dubbed Parse.ly Dash.
Fictional style blog "Capitol Couture" ties into the world of "The Hunger Games"
Every other week, we round up Hollywood’s latest efforts to leverage social media and technology to engage audiences, and there’s ample evidence of its success. Specifically, Variety’s Marc Graser recently reported that movie-related ads on Facebook have proven much more successful than for other industries.
“Combined, the movies and entertainment category saw a 0.114% click through rate on average worldwide for ads on the social network site between Sept. 1 and Feb. 27, according to AdParlor, which analyzed 1,000 campaigns during the period,” Graser reported.
While that number may sound less than impressive to those to whom terms like “CPM” and “CTR” hold little meaning, it’s nothing to sneeze at. As Graser went on to highlight, movies and entertainment generated five times the amount of clickthroughs as banking services, which, he points out, makes sense given that the report also showed that “categories considered more exciting by consumers saw a higher average daily click through rate.”
Take heart, Hollywood. But know that it’s highly possible your audiences may soon be texting right through your films. And maybe that will work to your advantage in the future…
Here are few of the latest developments in Social Cinema…
Today on the Magnet Minute, Amy talks about the popular multimedia-sharing social network, Pinterest, and how you can take advantage of a presence for your business.
If you’ve needed further proof that photos and video are the best way to get the attention of your potential customers, Pinterest is all you need. At last check of its 5 million users, 1.5 million were engaging the social network every day for an average of at least 15 minutes. The referral traffic it has generated for linked websites was reported to be more than that of Reddit, Linkedin, Youtube, and Google+ combined.
Users can curate photos from all over the web, as well as those “pinned” by their friends to something similar to a digital dreamboard. You can create different themed boards within the overall theme of the account. For instance, Magnet Media’s Boards include relevant themes such as Infographics, Viral Videos, and Social Media-friendly TV.
You don’t have to have a beautiful product that photographs well to have a good presence on Pinterest for your business, but you do have to brainstorm the relevant sexy concepts that will get users’ attention with your Pins. Here’s some advice to help you accomplish that.
1. Do your research. Make sure you know what your audience is looking for on the site and what they would like to see your brand share with them. You don’t want to go at it wrong and then give up. Nobody likes a social flake.
2. Consistent style and branding of your boards is important. When users find your account on Pinterest, they should see Pins and Boards that are relevant to the type of business and content they would usually expect from your brand.
3. Follow other accounts that have similar content strategies and crossover audience members. You can only do well with social media if self-promotion is less important than sharing the love of other accounts. Anytime you “Repin” something from another account, that user is alerted and they are often very happy to return the favor and become one of your biggest advocates.
4. If you want your site to be “Pin-able”, you need to be more considerate of what images you’re including on your blog posts and landing pages. It can’t be an after thought. It’s the main reason any user will share the page with their community, because if it doesn’t have an enticing image to attract people first, it won’t be worth sharing on Pinterest. So encourage more referral traffic by having those eye-catching images on your site…something that will benefit you on other social networks as well.
5. When you share others’ photos, it’s always important to credit your sources. Just like you would on your own website. Let the Pinterest community know whom to thank for the eye candy you’re sharing.
6. Use keywords and hashtags in your Pin descriptions so your image is more likely to be found in search results. Don’t go overboard and make it look spammy. But when you’re crafting your call to action in that text area, you want to choose your words very wisely.
7. You can add links to the description as well to make sure your call to action is even more obvious for users. Make it second nature for them to want to click and learn more.
8. Find out who is pinning you and THANK THEM! You can go to http://pinterest.com/source/[yoururlhere.com] and all of the results of people sharing the love from your website will appear so you can engage them.
Is your business on Pinterest? Have you found it useful? Share your thoughts in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.
Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a social media frenzy working as a freelance video blogger, writer, and social relations consultant. Connect with her on Twitter, Facebook, and Google +.
Authoritative answers from people who share your interests with a tight subject matter focus are what makes Quora a game-changing platform. Between January 2010 and January 2011, Quora grew an estimated 37,000 percent in the number of registered users. Quora now has roughly 160,000 monthly active users. Within that number include your colleagues, your competition, and the thought leaders in your industry. So: how can you use Quora to drive awareness and web traffic for your business? Quora is, at its best, a highly effective market research tool. You want also to know what your industry is talking about and, quite frankly, Quora is one of the best platforms to observe and participate in that conversation.
Business Insider recently posted the fascinating chart below, outlining how users of “The New iPad” (aka iPad 3) plan to use theirs. Many expect to use it right alongside other tablets and devices rather than replacing them.
Are you (or have you already gotten…) getting the new iPad? How will you use yours? Let us know in the comments!
I was going to post a KONY 2012 parody video as part of last week’s Viral Spiral, but my own snarky comments as Magnet’s one-woman peanut gallery turned into an epic rant about Invisible Children, Joseph Kony, and Jason Russell’s recent nude romp through the streets of San Diego.
Magnet Stories is a discussion of digital marketing through commentary, context, and thought leadership. By sharing what we've learned from over 10 years in the field, we hope to create a space for true dialogue between those with a shared passion for storytelling.
After learning more about Facebook EdgeRank, take it to the next step by downloading our Tip Sheet, “5 Tips to Increase Facebook EdgeRank,” from the Magnet Media Resource Center for practical, actionable advice you can use to increase engagement on your brand’s Facebook Page.
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