Situation: Adobe needed to drive sales of Lightroom, their photo editing and organization software.

Solution: Magnet Media executed an ROI-driven lead generation campaign designed to deliver qualified leads to Adobe. 

 

To promote our custom-made offer and registration effort, we leveraged our proprietary web community, The Photoletariat, as well as various professional organizations and the social web. Only self-described "photography aficionados" and "photography professionals" who expressed interest in Lightroom were considered qualified leads. 

 

Adobe contracted us to amass a certain number of leads over 12 weeks. Our campaign surpassed that goal within six weeks, and at the conclusion of the project, we'd gathered nearly twice that amount.