Situation: Adobe sought to grow the user bases of its video editing software, Adobe Premiere Pro and Adobe Production Premium. They wanted to drive sales and leads while also capturing e-mail registrations through trial downloads.

Solution: Magnet Media's ROI-driven revenue generation program was aimed specifically at the editors, videographers, producers and pr-editors currently using rival software packages Avid and Final Cut. We used an array of behavior- and keyword-specific online ads, as well as some social media and e-mail marketing tactics, to drive potential leads to three customized landing pages we created.

The lead goal for the campaign was over-delivered by 13%, and initial communications by Adobe had higher response rates than their averages, attesting to the quality of the leads.