Situation: NBC was looking for an immersive, informative digital promotion that would drive additional awareness and tune-ins to their new fall series The Playboy Club.

Solution: Magnet Media designed and created The Keys To The Club, a series-branded Facebook application where users could watch video clips from the show and answer trivia questions based on the excerpts. Users progressed through a series of five exclusive videos and subsequent questions, each with the option of sharing via Facebook and Twitter. Once they answered all five correctly they could enter for the opportunity to win a trip to the real Playboy Club in London and tell their friends that they're a VIP.

Results: The Keys to the Club was a hit garnering thousands of likes and play throughs on Facebook. The application successfully introduced fans to the show in an exciting, interactive way and teed up NBC for a large premiere.