Situation: The Sundance Film Festival is well known as the birthplace of some of cinema’s best independent films. But the festival needed to raise awareness around its happenings and personalities, positioning it as a leading destination of thought leadership and pop culture in film, music, internet and the arts.

Solution: Magnet Media was hired as the official new media providers for the Sundance Film Festival, crafting a new media production and distribution system for a variety of supplemental content which positioned the festival as a star-studded, must-see destination in its own right.

Magnet produced and promoted a number of original new media programs: enhanced podcasts covering panel discussions by celebrity cast and crew, a “Meet the Artist” filmmaker interview series, and Magnet Media’s own film podcast On the Circuit, offering a compelling way to enjoy the festival for those who could not attend.

In addition to the production, Magnet Media designed and executed an ongoing multi-platform digital distribution and promotion plan, tracking key metrics and viewership levels across the spectrum of content.

Ultimately, Magnet Media helped attract millions of viewers to the supplemental content, commanding a 300% increase in viewership within the first week of launch over the entire previous year. We then went on to renew the relationship with the Sundance Film Festival for the following three years.