Situation: Good Technology, a leader in multi-platform enterprise mobility solutions, approached Magnet Media to produce a short retrospective video reflecting on the company’s history for its annual holiday event. The theme of the video was to be “The Evolution of Good,” inspired by the event’s venue, The Museum of the History of The Computer. The idea was to parallel the museum’s tracing of the computer’s roots with Good’s own story, presented with a humorous take on the company’s evolution. The aim was to inform and inspire, while also entertaining the crowd.

Solution: Magnet Media sent a film crew to Good’s headquarters in Sunnyvale, California to interview a number of employees with compelling stories to share. After two days of shooting, the interviews were woven together to capture the essence of each person’s story and personality, while presenting a cohesive story about the evolution of Good Technology. Magnet also dug deep to produce a series of color illustrations humorously depicting the evolution of man through the evolution of the mobile device.

Result: In addition to bringing a tear to the eyes of many who viewed it, the film received a standing ovation at its screening at the Good Technology holiday event. Magnet and Good continue to partner on additional projects.