Situation: Good Technology sought to create a short, holiday-themed video greeting geared primarily toward existing and potential customers that could be used both internally and externally. They wanted a message that would resonate with Good’s products, brand ethos, and value proposition, while avoiding specific holiday or weather imagery, such as Santa Claus or snowmen.

Solution: Magnet and Good collaborated on a concept that fit the parameters but also presented Good’s value proposition in a new and stylish way. Magnet cast, produced, directed, and shot the spot, hiring actors, and presenting the finished piece within the set schedule.

Results: The client was overwhelmingly pleased with the final video, with many in the company envisioning it as a potential TV spot. A campaign of further videos exploring the same concept is in development.

"We couldn't be happier with Magnet. Smart. Intuitive. Strategic. Creative. Focused. Prompt. Dependable. Slick. They've been able to visually stimulate our brand and value proposition like no other trans-communications agency I've worked with.”
—Kirk Donnan, Director, Marketing Communications and Brand for Good Technology.