Situation: NBC News and Civic Entertainment Group needed to create a wealth of content for Education Nation, a mixed media production featuring broadcast, online and live event elements.

Solution: Magnet Media was hired by Civic Entertainment Group (CEG) to help craft the creative elements within the Education Nation live experience.

Magnet Media crafted story-telling concepts, scripted original narrative, and commissioned thousands of new works from award-winning photographers, then assembled these elements together with original animation and post-production work. Additionally, Magnet Media was responsible for coordinating with NBC News’ producers, culling through their interview archive to create lively text animations and separate streams of video for display throughout the event. All of these creative elements were delivered on time and on spec within a rigid three week timeframe.

Throughout the week-long summit, our multimedia productions were displayed on 18 screens at the Education Week pavilion and had an extensive online presence at NBC.com. The work went on to reach millions of Americans through episodes of Meet The Press, The Today Show and The Evening News.

Our work was so well-received that it is being rolled out as the centerpiece of a nationwide NBC road tour in 2011. Better still, immediately renewed sponsorship support has ensured Education Nation will remain an annual program at NBC News.